Critically review the potential for the deployment of an aftermarket services strategy within the Marine sector

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Critically review the potential for the deployment of an aftermarket services strategy within the Marine sector

Servitization and the move from purely manufacturing to offering services as well, thereby enhancing both financial performance from a company side, and offering customer satisfaction from the market side, is an area which has been studied for a number of years. A number of studies have reviewed dif...

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Bibliographic Details
Main Author:	Wall, Thomas
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2015
Online Access:	https://eprints.nottingham.ac.uk/29423/

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