Critically review the potential for the deployment of an aftermarket services strategy within the Marine sector
Servitization and the move from purely manufacturing to offering services as well, thereby enhancing both financial performance from a company side, and offering customer satisfaction from the market side, is an area which has been studied for a number of years. A number of studies have reviewed dif...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2015
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| Online Access: | https://eprints.nottingham.ac.uk/29423/ |