A causal model of external marketing research information utilization in British companies
The main objectives of this research are to enhance the academic understanding and managerial practice of the utilization of external marketing research information with special reference to British companies. To achieve these objectives, this thesis proposes a causal model of external marketing res...
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| Format: | Thesis (University of Nottingham only) |
| Language: | English |
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1997
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| Online Access: | https://eprints.nottingham.ac.uk/29394/ |