Elvis sings for the BBC: broadcast branding and digital media design

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Elvis sings for the BBC: broadcast branding and digital media design

This essay uses a striking example of digital remix promotion - BBC Radio 2’s Elvis ad - to examine developments in the contemporary branding and broadcast environment. Developing work by John Caldwell, it examines the Elvis ad as a ‘deep text’, a promotionally reflexive articulation by media indust...

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Bibliographic Details
Main Author:	Grainge, Paul
Format:	Article
Published:	Sage 2010
Subjects:	Marketing Television Studies Digital Media Radio Media Industries Branding Found Footage BBC Elvis Promotional Strategy
Online Access:	https://eprints.nottingham.ac.uk/29263/

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