Elvis sings for the BBC: broadcast branding and digital media design
This essay uses a striking example of digital remix promotion - BBC Radio 2’s Elvis ad - to examine developments in the contemporary branding and broadcast environment. Developing work by John Caldwell, it examines the Elvis ad as a ‘deep text’, a promotionally reflexive articulation by media indust...
| Main Author: | |
|---|---|
| Format: | Article |
| Published: |
Sage
2010
|
| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/29263/ |