A song and dance: branded entertainment and mobile promotion

QR Code

A song and dance: branded entertainment and mobile promotion

This article considers the rise of branded entertainment within the contemporary marketing and media environment. Specifically, it examines how mobile phone marketing in the UK has sought to engage consumers and perform the social use of mobile technology through multimedia ad campaigns with an insc...

Full description

Bibliographic Details
Main Author:	Grainge, Paul
Format:	Article
Published:	Sage 2012
Subjects:	affect branding digital media entertainment flash mobs mobile phones performance
Online Access:	https://eprints.nottingham.ac.uk/29259/

Similar Items

FMCG brands’ use of Facebook: an exploratory content analysis of branded entertainment
by: Ye, Zi-Xia
Published: (2018)

The Effects of Advertisement and Brand Beliefs Towards Brand Attitude: The Case of the Mobile Phone Industry
by: Alwie, Aryaty
Published: (2001)

The Lessons Learned From An Airline In-Flight Entertainment Graphical User Interface Project.
by: Wake, Thomas
Published: (2008)

Mobile technology: streamlining practice and improving care
by: Blake, Holly
Published: (2013)

The influence of brand image on Chinese consumers’ decision-making process in the smartphone market
by: Zhang, Danye
Published: (2019)

Elvis sings for the BBC: broadcast branding and digital media design
by: Grainge, Paul
Published: (2010)

The economics of free: freemium games, branding and the impatience economy
by: Evans, Elizabeth
Published: (2015)

Usability evaluation framework for mobile apps
by: Rahmat, Hazwani
Published: (2020)

Fun and useful apps: female identity construction and social connectedness using the mobile phone
by: Rickard, S., et al.
Published: (2012)

Mobile phone technology in chronic disease management
by: Blake, Holly
Published: (2008)

Mobile Phones: Definition, Discourse and Rules of Practice
by: Lloyd, Clare
Published: (2007)

Innovation in practice: mobile phone technology in patient care
by: Blake, Holly
Published: (2008)

Differences in the Linguistic Features of Text Messages send with an Alphanumeric Multi-Press Keypad Mobile Phone versus a Full Keypad Touchscreen Smartphone
by: Kent, Sarah, et al.
Published: (2012)

Design and Fabrication of Autonomous Entertainment Mobile Robot
by: Ishak, Asnor Juraiza
Published: (2003)

Reflexivity and reflection in an Australian mobile phone study: A methodological discussion
by: Lloyd, Clare
Published: (2009)

Mobile phones, discourse and generative identity processes
by: Lloyd, Clare
Published: (2007)

Intimate mobile connections: a tool for intimacy
by: Lloyd, Clare
Published: (2010)

Factors associated with mobile health information seeking among Singaporean women
by: Chang, Leanne, et al.
Published: (2017)

Plans that go 'beep'! The emergence of methods in a mobile phone study
by: Lloyd, Clare
Published: (2008)

On the design of mobile applications for Geometry
by: Fabian, Khristin
Published: (2010)

Smart masjid : Implementation of geofencing based auto-silent mode in prayer time application / Muhammad Syauqi Sabri
by: Sabri, Muhammad Syauqi
Published: (2019)

Managing obesity through mobile phone applications: a state-of-the-art review from a user-centred design perspective
by: Hermawati, Setia, et al.
Published: (2014)

The cultural connect: Mobile phone use and identity
by: Lloyd, Clare
Published: (2007)

Discursive mobile phone practices & informal rules
by: Lloyd, Clare
Published: (2010)

Effective Peer Leader Attributes for the Promotion of Walking in Older Adults.
by: Kritz, Marlene, et al.
Published: (2020)

Regions/sub-regions as influences in wine selection
by: Shanka, Tekle, et al.
Published: (2009)

Design Of An Optical Receiver For The Fiber To The Home (Ftth) Switch
by: Yaakob, Mohd Hanif
Published: (2002)

NOKIA'S MARKETING STRATEGIES IN INDIA
by: Daga, Nikunj
Published: (2007)

Mobile psychiatry: Personalised Ambient Monitoring for the mentally ill
by: Prociów, Paweł
Published: (2011)

Using mobile media creation to structure museum interpretation with professional vision
by: Muñoz Civantos, Angeles, et al.
Published: (2016)

A case study of knowledge protection and diffusion for innovation: managing knowledge in the mobile telephone industry
by: Galvin, Peter, et al.
Published: (2008)

The impact of nonprofit brand orientation on organisational performance
by: Napoli, Julie
Published: (2006)

A host mobility support with adaptive network selection method in hybrid wireless environment
by: Heidarinezhad, Mohammad Reza, et al.
Published: (2009)

Universal ideals in local realities: online viewing in South Korea, Brazil and India
by: Evans, Elizabeth, et al.
Published: (2016)

Laboratory Flash Flotation Trends for a Variety of Gold Particles
by: McGrath, T, et al.
Published: (2013)

Are First-Mover Advantages Really Sustainable? A Case Study of Foreign Mobile Phone Manufacturers in China
by: YANG, YU-FANG
Published: (2008)

Motive8!: feasibility of a text messaging intervention to promote physical activity in knee osteoarthritis
by: Blake, Holly, et al.
Published: (2015)

Discursive practices and creation of identity using the mobile phone
by: Lloyd, Clare, et al.
Published: (2010)

Factors affecting China smartphone brand preference among millennials / Nur Izyan Alyani Abg Ali
by: Abg Ali, Nur Izyan Alyani
Published: (2019)

Connecting the dots between brand experience and brand loyalty: The mediating role of brand personality and brand relationships
by: Ramaseshan, Balasubramani, et al.
Published: (2014)