A song and dance: branded entertainment and mobile promotion
This article considers the rise of branded entertainment within the contemporary marketing and media environment. Specifically, it examines how mobile phone marketing in the UK has sought to engage consumers and perform the social use of mobile technology through multimedia ad campaigns with an insc...
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| Format: | Article |
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Sage
2012
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| Online Access: | https://eprints.nottingham.ac.uk/29259/ |