Measuring the emotional response to beer and the relative impact of sensory and packaging cues

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Measuring the emotional response to beer and the relative impact of sensory and packaging cues

In today’s extremely competitive markets, recent studies have highlighted that using hedonic measurement alone is inadequate for evaluating consumer product experience. Measuring emotional response is suggested to provide a richer insight into consumer responses. The objectives of this study were to...

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Bibliographic Details
Main Authors:	Chaya, C., Pacoud, J., Ng, May Ling, Fenton, A., Hort, Joanne
Format:	Article
Published:	American Society of Brewing Chemists 2015
Subjects:	Beer Emotional response Packaging Sensory properties
Online Access:	https://eprints.nottingham.ac.uk/29195/

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