Measuring the emotional response to beer and the relative impact of sensory and packaging cues
In today’s extremely competitive markets, recent studies have highlighted that using hedonic measurement alone is inadequate for evaluating consumer product experience. Measuring emotional response is suggested to provide a richer insight into consumer responses. The objectives of this study were to...
| Main Authors: | , , , , |
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| Format: | Article |
| Published: |
American Society of Brewing Chemists
2015
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| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/29195/ |