Measuring the emotional response to beer and the relative impact of sensory and packaging cues
In today’s extremely competitive markets, recent studies have highlighted that using hedonic measurement alone is inadequate for evaluating consumer product experience. Measuring emotional response is suggested to provide a richer insight into consumer responses. The objectives of this study were to...
| Main Authors: | , , , , |
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| Format: | Article |
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American Society of Brewing Chemists
2015
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| Online Access: | https://eprints.nottingham.ac.uk/29195/ |
| _version_ | 1848793734350635008 |
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| author | Chaya, C. Pacoud, J. Ng, May Ling Fenton, A. Hort, Joanne |
| author_facet | Chaya, C. Pacoud, J. Ng, May Ling Fenton, A. Hort, Joanne |
| author_sort | Chaya, C. |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | In today’s extremely competitive markets, recent studies have highlighted that using hedonic measurement alone is inadequate for evaluating consumer product experience. Measuring emotional response is suggested to provide a richer insight into consumer responses. The objectives of this study were to: (i) measure consumer emotional responses to beer; (ii) determine if a relationship exists between sensory and emotional attributes of products; and finally (iii) investigate the relative impact of sensory and packaging attributes on the emotional response in beer. Using the EsSense Profile technique, level of liking and emotional response to a broad range of 10 commercial lager beers was evaluated by 90 lager consumers under three different conditions: blind (liquid only), pack (packaging only) and informed (liquid plus packaging). Emotional response was shown to discriminate across the beer samples in terms of both pleasantness and engagement level. Packaging cues were more influential on emotional response but sensory attributes did play a role. Increasing carbonation and familiarity, and decreasing sweetness and alcohol content were shown to influence a more pleasant and engaging emotional response in this set of beers. This study highlights the need to evaluate both liquid and packaging characteristics to gain better insights into developing and understanding the emotional signature of beer. |
| first_indexed | 2025-11-14T19:05:00Z |
| format | Article |
| id | nottingham-29195 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| last_indexed | 2025-11-14T19:05:00Z |
| publishDate | 2015 |
| publisher | American Society of Brewing Chemists |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-291952020-05-04T20:10:41Z https://eprints.nottingham.ac.uk/29195/ Measuring the emotional response to beer and the relative impact of sensory and packaging cues Chaya, C. Pacoud, J. Ng, May Ling Fenton, A. Hort, Joanne In today’s extremely competitive markets, recent studies have highlighted that using hedonic measurement alone is inadequate for evaluating consumer product experience. Measuring emotional response is suggested to provide a richer insight into consumer responses. The objectives of this study were to: (i) measure consumer emotional responses to beer; (ii) determine if a relationship exists between sensory and emotional attributes of products; and finally (iii) investigate the relative impact of sensory and packaging attributes on the emotional response in beer. Using the EsSense Profile technique, level of liking and emotional response to a broad range of 10 commercial lager beers was evaluated by 90 lager consumers under three different conditions: blind (liquid only), pack (packaging only) and informed (liquid plus packaging). Emotional response was shown to discriminate across the beer samples in terms of both pleasantness and engagement level. Packaging cues were more influential on emotional response but sensory attributes did play a role. Increasing carbonation and familiarity, and decreasing sweetness and alcohol content were shown to influence a more pleasant and engaging emotional response in this set of beers. This study highlights the need to evaluate both liquid and packaging characteristics to gain better insights into developing and understanding the emotional signature of beer. American Society of Brewing Chemists 2015 Article PeerReviewed Chaya, C., Pacoud, J., Ng, May Ling, Fenton, A. and Hort, Joanne (2015) Measuring the emotional response to beer and the relative impact of sensory and packaging cues. Journal of the American Society of Brewing Chemists, 73 (1). pp. 49-60. ISSN 0361-0470 Beer Emotional response Packaging Sensory properties http://www.asbcnet.org/publications/journal/vol/2015/Pages/ASBCJ-2015-0114-01.aspx doi:10.1094/ASBCJ-2015-0114-01 doi:10.1094/ASBCJ-2015-0114-01 |
| spellingShingle | Beer Emotional response Packaging Sensory properties Chaya, C. Pacoud, J. Ng, May Ling Fenton, A. Hort, Joanne Measuring the emotional response to beer and the relative impact of sensory and packaging cues |
| title | Measuring the emotional response to beer and the relative impact of sensory and packaging cues |
| title_full | Measuring the emotional response to beer and the relative impact of sensory and packaging cues |
| title_fullStr | Measuring the emotional response to beer and the relative impact of sensory and packaging cues |
| title_full_unstemmed | Measuring the emotional response to beer and the relative impact of sensory and packaging cues |
| title_short | Measuring the emotional response to beer and the relative impact of sensory and packaging cues |
| title_sort | measuring the emotional response to beer and the relative impact of sensory and packaging cues |
| topic | Beer Emotional response Packaging Sensory properties |
| url | https://eprints.nottingham.ac.uk/29195/ https://eprints.nottingham.ac.uk/29195/ https://eprints.nottingham.ac.uk/29195/ |