Developing a reduced consumer-led lexicon to measure emotional response to beer

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Developing a reduced consumer-led lexicon to measure emotional response to beer

Previous researchers have recently recommended and utilised consumer-led lexicons to measure emotional response. This study further advances this approach by 1) making the lexicon generation process more efficient by using consumer focus groups as opposed to individual consumer interviews and 2) dec...

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Bibliographic Details
Main Authors:	Chaya, Carolina, Eaton, Curtis, Hewson, Louise, Fernández Vázquezc, Rocío, Fernández-Ruiz, Virginia, Smart, Katherine A., Hort, Joanne
Format:	Article
Published:	Elsevier 2015
Subjects:	Emotion consumer-led lexicon reduced form beer gender age
Online Access:	https://eprints.nottingham.ac.uk/29194/

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