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A Study of Factors Influencing the Virtual Brand Communities Participation in Malaysia

The form of Virtual Community in the space of internet has resulted in a new dimension of communication among people. Virtual communities can be utilized by businesses as a medium to help them in their growth and increase performance levels. Virtual communities have evolved into virtual brand commun...

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Bibliographic Details
Main Author:	Chia, Chin Hwa
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2015
Online Access:	https://eprints.nottingham.ac.uk/28933/

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