A Study of Factors Influencing the Virtual Brand Communities Participation in Malaysia
The form of Virtual Community in the space of internet has resulted in a new dimension of communication among people. Virtual communities can be utilized by businesses as a medium to help them in their growth and increase performance levels. Virtual communities have evolved into virtual brand commun...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2015
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| Online Access: | https://eprints.nottingham.ac.uk/28933/ |