The challenges of using biodata in promotional filmmaking
We present a study of how filmmakers collected and visualised physiological data---'biodata'---to construct a series of short promotional films depicting people undergoing 'thrilling' experiences. Drawing on ethnographic studies of two major advertising campaigns, we highlight ke...
| Main Authors: | , , , , , |
|---|---|
| Format: | Article |
| Published: |
Association for Computing Machinery
2015
|
| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/28864/ |
| _version_ | 1848793660567584768 |
|---|---|
| author | Reeves, Stuart Martindale, Sarah Tennent, Paul Benford, Steve Marshall, Joe Walker, Brendan |
| author_facet | Reeves, Stuart Martindale, Sarah Tennent, Paul Benford, Steve Marshall, Joe Walker, Brendan |
| author_sort | Reeves, Stuart |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | We present a study of how filmmakers collected and visualised physiological data---'biodata'---to construct a series of short promotional films depicting people undergoing 'thrilling' experiences. Drawing on ethnographic studies of two major advertising campaigns, we highlight key concerns for integrating sensors and sensor data into film production. Our findings address the perceived benefits of using biodata within narratives; the nature of different on-screen representations of biodata; and the challenges presented when integrating biodata into production processes. Drawing on this, we reconsider the nature of information visualisation in the filmmaking context. Further implications from our case studies provide recommendations for HCI collaborations with filmmaking and broadcast industries, focussing both on the practical matters of fitting sensor technologies into and handling data within production workflows, as well as discussing the broader implications for managing the veracity of that data within professional media production. |
| first_indexed | 2025-11-14T19:03:50Z |
| format | Article |
| id | nottingham-28864 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| last_indexed | 2025-11-14T19:03:50Z |
| publishDate | 2015 |
| publisher | Association for Computing Machinery |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-288642020-05-04T20:08:36Z https://eprints.nottingham.ac.uk/28864/ The challenges of using biodata in promotional filmmaking Reeves, Stuart Martindale, Sarah Tennent, Paul Benford, Steve Marshall, Joe Walker, Brendan We present a study of how filmmakers collected and visualised physiological data---'biodata'---to construct a series of short promotional films depicting people undergoing 'thrilling' experiences. Drawing on ethnographic studies of two major advertising campaigns, we highlight key concerns for integrating sensors and sensor data into film production. Our findings address the perceived benefits of using biodata within narratives; the nature of different on-screen representations of biodata; and the challenges presented when integrating biodata into production processes. Drawing on this, we reconsider the nature of information visualisation in the filmmaking context. Further implications from our case studies provide recommendations for HCI collaborations with filmmaking and broadcast industries, focussing both on the practical matters of fitting sensor technologies into and handling data within production workflows, as well as discussing the broader implications for managing the veracity of that data within professional media production. Association for Computing Machinery 2015-06 Article PeerReviewed Reeves, Stuart, Martindale, Sarah, Tennent, Paul, Benford, Steve, Marshall, Joe and Walker, Brendan (2015) The challenges of using biodata in promotional filmmaking. ACM Transactions on Computer-Human Interaction, 22 (3). 11/1-11/25. ISSN 1073-0516 Physiological sensing Biodata Television Film Advertising Information visualisation Production Narrative Veracity http://dl.acm.org/citation.cfm?id=2785963.2699758&coll=DL&dl=ACM&CFID=525319717&CFTOKEN=89376091 doi:10.1145/2699758 doi:10.1145/2699758 |
| spellingShingle | Physiological sensing Biodata Television Film Advertising Information visualisation Production Narrative Veracity Reeves, Stuart Martindale, Sarah Tennent, Paul Benford, Steve Marshall, Joe Walker, Brendan The challenges of using biodata in promotional filmmaking |
| title | The challenges of using biodata in promotional filmmaking |
| title_full | The challenges of using biodata in promotional filmmaking |
| title_fullStr | The challenges of using biodata in promotional filmmaking |
| title_full_unstemmed | The challenges of using biodata in promotional filmmaking |
| title_short | The challenges of using biodata in promotional filmmaking |
| title_sort | challenges of using biodata in promotional filmmaking |
| topic | Physiological sensing Biodata Television Film Advertising Information visualisation Production Narrative Veracity |
| url | https://eprints.nottingham.ac.uk/28864/ https://eprints.nottingham.ac.uk/28864/ https://eprints.nottingham.ac.uk/28864/ |