The Relationship Between Innovation and Company Performance in the Asian Airline Industry : An Empirical Research
The airline industry in Asia has been under tremendous competitive pressure especially with the entrance of low cost airline companies into the Asian market. This has caused premier airline companies to innovate and differentiate their services to sustain its competitive edge in the market. It is be...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2015
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| Online Access: | https://eprints.nottingham.ac.uk/28639/ |