The Influence of Sports Celebrity Endorsement Towards the Intention to Visit Ecotourism Destination

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The Influence of Sports Celebrity Endorsement Towards the Intention to Visit Ecotourism Destination

Given that Pahang, being the largest state in Peninsula Malaysia is targeting more tourists visit, it is proposed to use advertisement featuring sports celebrities to increase potential consumers’ awareness and to spark their interest to travel to Taman Negara National Park. This study has investiga...

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Bibliographic Details
Main Author:	Kong, Lyn Huei
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2015
Online Access:	https://eprints.nottingham.ac.uk/28619/

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