The Influence of Sports Celebrity Endorsement Towards the Intention to Visit Ecotourism Destination
Given that Pahang, being the largest state in Peninsula Malaysia is targeting more tourists visit, it is proposed to use advertisement featuring sports celebrities to increase potential consumers’ awareness and to spark their interest to travel to Taman Negara National Park. This study has investiga...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2015
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| Online Access: | https://eprints.nottingham.ac.uk/28619/ |