Critical Success Trust Factors in e-Commerce and m-Commerce : The Case of the Business-to-Consumer (B2C) Environment in Malaysia and China

Critical Success Trust Factors in e-Commerce and m-Commerce : The Case of the Business-to-Consumer (B2C) Environment in Malaysia and China

Developing countries will be fuelling the next wave of consumerism. E-Commerce has brought an entire new way of delivering products and services in these nations. This is because the developing countries have different cultural environment from western countries. It is becoming an attractive avenue...

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Bibliographic Details
Main Author: Wong, Li Fang
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2015
Online Access:https://eprints.nottingham.ac.uk/28611/

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