Critical Success Trust Factors in e-Commerce and m-Commerce : The Case of the Business-to-Consumer (B2C) Environment in Malaysia and China
Developing countries will be fuelling the next wave of consumerism. E-Commerce has brought an entire new way of delivering products and services in these nations. This is because the developing countries have different cultural environment from western countries. It is becoming an attractive avenue...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2015
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| Online Access: | https://eprints.nottingham.ac.uk/28611/ |