The Effect of Celebrity Endoser's Country of Origin on Consumers Purchase Intention-An Evidence from Consumer in Pakistan

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The Effect of Celebrity Endoser's Country of Origin on Consumers Purchase Intention-An Evidence from Consumer in Pakistan

The aim of the present research is to discover the impact that celebrity endorser has on consumers’ purchase intention through a cross-cultural exchange of celebrities in the field of marketing. The strategy of using celebrities to endorse a brand or product has been used by the marketers for decade...

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Bibliographic Details
Main Author:	Mudassir, Wardah
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2015
Online Access:	https://eprints.nottingham.ac.uk/28561/

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