The Effect of Celebrity Endoser's Country of Origin on Consumers Purchase Intention-An Evidence from Consumer in Pakistan
The aim of the present research is to discover the impact that celebrity endorser has on consumers’ purchase intention through a cross-cultural exchange of celebrities in the field of marketing. The strategy of using celebrities to endorse a brand or product has been used by the marketers for decade...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2015
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| Online Access: | https://eprints.nottingham.ac.uk/28561/ |