Satisfaction and Loyalty of Customers towards the Retail Store Formats- Evidence from India

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Satisfaction and Loyalty of Customers towards the Retail Store Formats- Evidence from India

This study aims to identify attributes that contributes to customer satisfaction and loyalty in Indian retail market. Past studies led to the understanding that store attributes, product attributes and service attributes primarily affected the store satisfaction and loyalty of Indian consumers. The...

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Bibliographic Details
Main Author:	Sreekanth, Prathyusha
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2015
Online Access:	https://eprints.nottingham.ac.uk/28560/

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