Satisfaction and Loyalty of Customers towards the Retail Store Formats- Evidence from India
This study aims to identify attributes that contributes to customer satisfaction and loyalty in Indian retail market. Past studies led to the understanding that store attributes, product attributes and service attributes primarily affected the store satisfaction and loyalty of Indian consumers. The...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2015
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| Online Access: | https://eprints.nottingham.ac.uk/28560/ |