A Study of Customer Advocacy and its Relationship with Trust on Facebook

QR Code

A Study of Customer Advocacy and its Relationship with Trust on Facebook

The traditional relationship marketing has evolved and expended to online social network (OSN), and a new and popular term named customer advocacy has emerged in this field naturally. As its name indicated, this term may combine with relevant marketing resources/ activities that drive to corporate...

Full description

Bibliographic Details
Main Author:	Lu, Xiang
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2014
Online Access:	https://eprints.nottingham.ac.uk/28001/

Similar Items

Advocacy in criminal trial
by: Ab Hamid, Zuraini
Published: (2020)

Firm-Based Advocacy: Customer Preference Issues within and across Organisation Types
by: O'Brien, Ingrid, et al.
Published: (2012)

Advocacy processes in mental health: a qualitative study
by: Stomski, N., et al.
Published: (2017)

Social networking in charity advocacy
by: Wong, Diana M. L., et al.
Published: (2011)

Consumer advocacy for luxury brands
by: Shimul, A., et al.
Published: (2018)

The practice of islamic relationship marketing among takaful agents and its effect towards customer trust and commitment
by: Che Mohd Salleh, Marhanum, et al.
Published: (2014)

Criminal trial advocacy : A student guide
by: Ab Hamid, Zuraini
Published: (2020)

Environmental Pollutions on Scholar Advocacy Program
by: Nor Fadzillah, Zulkipli
Published: (2017)

Communicating Marketing and Advocacy Research to Practice
by: Haddow, Gaby
Published: (2010)

Knowledge Management and Learning Organizations Advocacy for Integration
by: Isa, Mhd Rudayn
Published: (2009)

Gay rights advocacies in Africa: the case of Ghana
by: Agyeman, Nana Kyeretwie
Published: (2017)

Ethics in public relations and responsible advocacy theory
by: Haque, Md Shahidul, et al.
Published: (2017)

Engaging Librarian in Advocacy Research on Domestic Violence
by: Ali, Siti Hawa, et al.
Published: (2012)

Ethics in public relations and responsible advocacy theory
by: Haque, Md Shahidul, et al.
Published: (2017)

Information politics, transnational advocacy and education for all
by: Magrath, Bronwen
Published: (2015)

Evaluating Success in Public Health Advocacy Strategies
by: Moore, M., et al.
Published: (2013)

Social capital and its relationship with Universiti Putra Malaysia undergraduates' Facebook usages
by: Hamsan, Hanina Halimatusaadiah, et al.
Published: (2013)

Social capital and its relationship with Universiti Putra Malaysia undergraduates’ facebook usages
by: Hamsan, Hanina H., et al.
Published: (2013)

Service Quality, Trust and Customer Satisfaction on Customer Loyalty: A Study of Banks in Malaysia
by: Chen, Kai
Published: (2012)

"Doing something for the future": Building relationships and hope through refugee and asylum seeker advocacy in Australia
by: Fleay, Caroline, et al.
Published: (2021)

The Advocacy Coalition Framework: A Study On Malaysian National Water Resources Policy
by: Ismail, Junaida
Published: (2020)

Antecedents of Trust in Customer Relations and Its Impact on Satisfaction in the Context of Islamic Banking"
by: Kiribayeva, Alla
Published: (2010)

Cyberstalking on facebook: examining the relationship between facebook usage characteristics and cyberstalking victimization among young malaysian facebook users
by: Chew, Alan Jian Loong
Published: (2014)

Rebranding equality: Malaysia’s progress on women’s rights advocacy
by: Nik Salida Suhaila Nik Saleh,, et al.
Published: (2020)

Open access to scholarly communications: advantages, policy and advocacy
by: FURNIVAL, Ariadne Chloe
Published: (2010)

Advocacy for the independence of the State Records Office of Western Australia
by: Joseph, Pauline, et al.
Published: (2018)

Social customer relationship marketing: A comparative content analysis of Facebook posts between two mobile telecommunication companies
by: Ting, Zhao Ying
Published: (2019)

Social Customer Relationship Marketing: A Comparative Content Analysis Of Facebook Posts Between Two Mobile Telecommunication Companies
by: Ting, Zhao Ying
Published: (2018)

Relationships of usage of facebook, awareness of facebook advertisements and contributing factors to consumers' purchasing behavior
by: Sasitharan, Githa Devi
Published: (2015)

Mediating Effect of Customer Satisfaction on Service Quality and Trust Relationship in Malaysian Banking Industry
by: Zahir Osman,, et al.
Published: (2016)

Media advocacy on the struggle for rights of women with disabilities: a case study of Drg Romi
by: Hetti Waluati Triana,, et al.
Published: (2024)

Case Study 3: Effectiveness of Data-Driven Advocacy in Policy Influence in Mauritius
by: Bundhoo-Deenoo, Sheistah, et al.
Published: (2024)

Young adults, alcohol and Facebook: a synergistic relationship
by: Jones, S., et al.
Published: (2017)

Relationship between facebook usage and attitude with facebook addiction among Malaysian female university students
by: Syed Zainudin, Sharifah Sofiah
Published: (2013)

Elements of positive relationships among Facebook users
by: Ooi, Shok Hong, et al.
Published: (2018)

Exploring the Element of Positive Relationships via Facebook
by: Ooi , Shok Hong
Published: (2015)

Consumer Advocacy Program gives exposure to B40 Group
by: Siti Nurfarmy, Ibrahim
Published: (2020)

The politics of emergency and the demise of the developing state: problems for humanitarian advocacy
by: Pupavac, Vanessa
Published: (2006)

DDCA advocacy and collaboration: Leveraging the data to influence policy and practice
by: Bennett, Dawn
Published: (2019)

Developing an effective professional advocacy workforce to support seniors' rights
by: Blundell, Barbara, et al.
Published: (2019)