A Study of Customer Advocacy and its Relationship with Trust on Facebook
The traditional relationship marketing has evolved and expended to online social network (OSN), and a new and popular term named customer advocacy has emerged in this field naturally. As its name indicated, this term may combine with relevant marketing resources/ activities that drive to corporate...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2014
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| Online Access: | https://eprints.nottingham.ac.uk/28001/ |