Factors Influencing Consumer’s Choices in FMCG Products:
A Case Study of Imported Fruit Juices in Malaysia

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Factors Influencing Consumer’s Choices in FMCG Products: A Case Study of Imported Fruit Juices in Malaysia

Companies specializing in imported Fast Moving Consumer Goods (FMCGs) in Malaysia do not have sufficient knowledge on the factors/variables influencing consumers’ choices of different products in Malaysia. Furthermore, there is lack of literature focusing on Malaysian consumers and especially on inf...

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Bibliographic Details
Main Author:	Zekrgoo, Seyed Masiha
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2013
Online Access:	https://eprints.nottingham.ac.uk/27990/

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