Factors Influencing Consumer’s Choices in FMCG Products: A Case Study of Imported Fruit Juices in Malaysia
Companies specializing in imported Fast Moving Consumer Goods (FMCGs) in Malaysia do not have sufficient knowledge on the factors/variables influencing consumers’ choices of different products in Malaysia. Furthermore, there is lack of literature focusing on Malaysian consumers and especially on inf...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2013
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| Online Access: | https://eprints.nottingham.ac.uk/27990/ |