An emotional journey : from sensory attributes to packaging and back again!
With the rapid proliferation of new products into the marketplace, understanding emotional responses may offer a differential advantage beyond traditional hedonic measures. Thomson et al. (2010) argued that consumers also associate other functional connotations (e.g. refreshing) and abstract feeling...
| Main Author: | |
|---|---|
| Format: | Thesis (University of Nottingham only) |
| Language: | English |
| Published: |
2013
|
| Online Access: | https://eprints.nottingham.ac.uk/27976/ |