What should be the strategy of Wipro to position itself as one of the Top 5 IT consulting partners in the Banking sector of European region ?

“Everything is amazing right now and nobody’s happy or satisfied (LOUIS, 2014)”. If this can be asked to any of the BFSI (Banking and Financial institution) firms across Europe - “what is that one thing they are worried about at this very moment?” –they will say profitability. Average return on Equi...

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Bibliographic Details
Main Author: CHAKRABORTY, RAHUL
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2014
Online Access:https://eprints.nottingham.ac.uk/27592/