SCENARIO PLANNING IN THE CONTEXT OF INTERNATIONALISATION: A case of Beximco Pharmaceuticals Ltd

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SCENARIO PLANNING IN THE CONTEXT OF INTERNATIONALISATION: A case of Beximco Pharmaceuticals Ltd

Executive Summary The theme of this paper is about formulating strategies in a systematic way that incorporates multiple views of the future’s outlook. The methodology for the paper used the case study of Beximco Pharmaceuticals Ltd to illustrate how this can be achieved, through a strategy making...

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Bibliographic Details
Main Author:	Chowdhury, Fairuze
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2014
Online Access:	https://eprints.nottingham.ac.uk/27589/

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