SCENARIO PLANNING IN THE CONTEXT OF INTERNATIONALISATION: A case of Beximco Pharmaceuticals Ltd
Executive Summary The theme of this paper is about formulating strategies in a systematic way that incorporates multiple views of the future’s outlook. The methodology for the paper used the case study of Beximco Pharmaceuticals Ltd to illustrate how this can be achieved, through a strategy making...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2014
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| Online Access: | https://eprints.nottingham.ac.uk/27589/ |