A CRITICAL REVIEW OF SEGMENTATION

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A CRITICAL REVIEW OF SEGMENTATION

Segmentation as a marketing concept has been viewed as the first step in analysing a market so as to divide the market into component parts consisting of a homogeneous group. Segmentation has evolved from being a simple concept to becoming a major guidance for firms’ strategy and resource allocation...

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Bibliographic Details
Main Author:	Basu, Nilanjan
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2014
Subjects:	Segmentation B2B segmentation Emerging markets Specialized B2B market Implementation Product Space mapping B2B Segmentation Model
Online Access:	https://eprints.nottingham.ac.uk/27548/

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