A CRITICAL REVIEW OF SEGMENTATION
Segmentation as a marketing concept has been viewed as the first step in analysing a market so as to divide the market into component parts consisting of a homogeneous group. Segmentation has evolved from being a simple concept to becoming a major guidance for firms’ strategy and resource allocation...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2014
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| Online Access: | https://eprints.nottingham.ac.uk/27548/ |