A CRITICAL REVIEW OF SEGMENTATION
Segmentation as a marketing concept has been viewed as the first step in analysing a market so as to divide the market into component parts consisting of a homogeneous group. Segmentation has evolved from being a simple concept to becoming a major guidance for firms’ strategy and resource allocation...
| Main Author: | |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/27548/ |
| _version_ | 1848793391979036672 |
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| author | Basu, Nilanjan |
| author_facet | Basu, Nilanjan |
| author_sort | Basu, Nilanjan |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | Segmentation as a marketing concept has been viewed as the first step in analysing a market so as to divide the market into component parts consisting of a homogeneous group. Segmentation has evolved from being a simple concept to becoming a major guidance for firms’ strategy and resource allocation. This paper critically reviews the segmentation approaches in a business-to-business context taking into account the differentiated need in a specialized B2B market. The methodology adopted is to review and contrast segmentation literature in traditional and contemporary themes. The review details a critical discussion on business-to-business segmentation with a balanced perspective of a marketing theorist and a strategy practitioner. |
| first_indexed | 2025-11-14T18:59:34Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-27548 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:59:34Z |
| publishDate | 2014 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-275482022-04-04T14:18:11Z https://eprints.nottingham.ac.uk/27548/ A CRITICAL REVIEW OF SEGMENTATION Basu, Nilanjan Segmentation as a marketing concept has been viewed as the first step in analysing a market so as to divide the market into component parts consisting of a homogeneous group. Segmentation has evolved from being a simple concept to becoming a major guidance for firms’ strategy and resource allocation. This paper critically reviews the segmentation approaches in a business-to-business context taking into account the differentiated need in a specialized B2B market. The methodology adopted is to review and contrast segmentation literature in traditional and contemporary themes. The review details a critical discussion on business-to-business segmentation with a balanced perspective of a marketing theorist and a strategy practitioner. 2014-09-26 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/27548/1/segmentation_final.pdf Basu, Nilanjan (2014) A CRITICAL REVIEW OF SEGMENTATION. [Dissertation (University of Nottingham only)] (Unpublished) Segmentation B2B segmentation Emerging markets Specialized B2B market Implementation Product Space mapping B2B Segmentation Model |
| spellingShingle | Segmentation B2B segmentation Emerging markets Specialized B2B market Implementation Product Space mapping B2B Segmentation Model Basu, Nilanjan A CRITICAL REVIEW OF SEGMENTATION |
| title | A CRITICAL REVIEW OF SEGMENTATION |
| title_full | A CRITICAL REVIEW OF SEGMENTATION |
| title_fullStr | A CRITICAL REVIEW OF SEGMENTATION |
| title_full_unstemmed | A CRITICAL REVIEW OF SEGMENTATION |
| title_short | A CRITICAL REVIEW OF SEGMENTATION |
| title_sort | critical review of segmentation |
| topic | Segmentation B2B segmentation Emerging markets Specialized B2B market Implementation Product Space mapping B2B Segmentation Model |
| url | https://eprints.nottingham.ac.uk/27548/ |