The System-led Sales Promotion Model

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The System-led Sales Promotion Model

Sales promotions are defined as the direct incentives or inducement to sales force, distributors, and the consumers, with the essential objective of generating immediate sales. The aim of this project is to help a promotion agency to provide a more efficient way of undertaking promotional campaigns...

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Bibliographic Details
Main Author:	Zhou, Yue
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2014
Online Access:	https://eprints.nottingham.ac.uk/27517/

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