The System-led Sales Promotion Model
Sales promotions are defined as the direct incentives or inducement to sales force, distributors, and the consumers, with the essential objective of generating immediate sales. The aim of this project is to help a promotion agency to provide a more efficient way of undertaking promotional campaigns...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2014
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| Online Access: | https://eprints.nottingham.ac.uk/27517/ |