how can western companies successfully develop a social media strategy in China

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how can western companies successfully develop a social media strategy in China

Over the past decade, an internet phenomenon has swept the globe. It has increasingly dominated social and political life online, enabling information to be shared with the world at merely a click, and as a result has become incredibly lucrative to its founders and those entrepreneurs who have utili...

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Bibliographic Details
Main Author:	Nie, Lanying
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2014
Online Access:	https://eprints.nottingham.ac.uk/27483/

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