how can western companies successfully develop a social media strategy in China
Over the past decade, an internet phenomenon has swept the globe. It has increasingly dominated social and political life online, enabling information to be shared with the world at merely a click, and as a result has become incredibly lucrative to its founders and those entrepreneurs who have utili...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2014
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| Online Access: | https://eprints.nottingham.ac.uk/27483/ |