The Implementation of quality management strategies: An empirical study of Guinness Nigeria

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The Implementation of quality management strategies: An empirical study of Guinness Nigeria

The importance of quality to firms has progressively pervaded today’s markets as customer requirements and expectations have become more rigorous and challenging. According to Deming (1982), the only definition of quality that matters is that of the customer; therefore, a simple definition for quali...

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Bibliographic Details
Main Author:	ADELANWA, Temitayo
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2014
Online Access:	https://eprints.nottingham.ac.uk/27466/

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