The Implementation of quality management strategies: An empirical study of Guinness Nigeria
The importance of quality to firms has progressively pervaded today’s markets as customer requirements and expectations have become more rigorous and challenging. According to Deming (1982), the only definition of quality that matters is that of the customer; therefore, a simple definition for quali...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2014
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| Online Access: | https://eprints.nottingham.ac.uk/27466/ |