An Exploration of the Effect of Incremental and Radical Innovations on Customer Relationships in Service Sectors: A Case Study of New Services From a Taiwanese Bank

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An Exploration of the Effect of Incremental and Radical Innovations on Customer Relationships in Service Sectors: A Case Study of New Services From a Taiwanese Bank

Innovation and customer relationships have been increasingly regarded as two critical elements to achieve long-term success for companies. These two elements are relatively important in service industry, as a result that both service innovation and customer relationships are closely related to the i...

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Bibliographic Details
Main Author:	Tsai, Ming San
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2014
Online Access:	https://eprints.nottingham.ac.uk/27434/

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