An Exploration of the Effect of Incremental and Radical Innovations on Customer Relationships in Service Sectors: A Case Study of New Services From a Taiwanese Bank
Innovation and customer relationships have been increasingly regarded as two critical elements to achieve long-term success for companies. These two elements are relatively important in service industry, as a result that both service innovation and customer relationships are closely related to the i...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2014
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| Online Access: | https://eprints.nottingham.ac.uk/27434/ |