International Market Entry and Development: Are European SMEs ready to China? Author: Feng Lu
Over the last decade internationalization business has increased dramatically, especially among some fast growing international markets. At the microenvironment and industry level, internationalization brings a rise to market turbulence, increase competition of firms, loss of a protected market due...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2014
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| Online Access: | https://eprints.nottingham.ac.uk/27433/ |