An investigation of motivations of Consumer participation in co-creation activities through communities: A case study of the fashion industry

QR Code

An investigation of motivations of Consumer participation in co-creation activities through communities: A case study of the fashion industry

Purpose of study The purpose of the study is to explore and describe consumer motivation to participate in co-creation activities through online and offline communities. The fast development of technology has infused into fashion industry and increases the use of online fashion communities as a mea...

Full description

Bibliographic Details
Main Author:	Guan, Guixin
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2014
Online Access:	https://eprints.nottingham.ac.uk/27431/

Similar Items

Consumer value co-creation in online communities: What is the consumer's motivation for participating and contributing in an online community?
by: Kertbo, Kia
Published: (2008)

An Investigation of Consumer Participation and Co-Creation Value in Facebook
by: Chiu, Yu-Ting
Published: (2010)

A study of customer value co-creation in fashion industry: A consumer perspective
by: Chan, Yan Yee Ashley
Published: (2010)

Customers Co-Creation Intention: The Mediating Role Of Customer Brand Engagement On Social Media In Fashion Retail
by: Abdelaziz, Kesmat Mohamed Elsayed
Published: (2022)

Consumer perspectives on the use of ai in the fashion industry in Malaysia
by: Nadeem, Soha
Published: (2023)

Motivational Factors behind Second-hand Luxury Fashion Purchasing of Chinese Consumers
by: Wu, Minjie
Published: (2020)

Attachment in Marketing: An Exploratory Study of the Role of Social Media in the Creation of an Emotional Bond Between Luxury Fashion Brands and Consumers
by: Isik, Gizem
Published: (2014)

An Empirical Study on the Impact of Consumer Engagement in Value Co-creation —— An Example of the Apparel Industry in China
by: MU, Yutong
Published: (2022)

An investigation toward the perception of young Taiwanese consumers’ fashion consumption behaviour
by: WEN, YEN-HSUAN
Published: (2014)

Digital Marketing and Impulse Purchasing in the Fast-Fashion Industry: Analysing Consumer Behaviour Through a Hedonic Lens
by: Ma, Emilie
Published: (2022)

Consumer co-creation: an opportunity to humanise the new product development process
by: Roberts, Deborah Lynn, et al.
Published: (2017)

Motivation of self-gift consumption in fashion goods
by: Du, Shengye
Published: (2019)

The Impact of Brand Image on Consumer Behaviour of Luxury Goods of Fashion Industry in China
by: Cheng, Chi-Wen
Published: (2006)

E-Commerce success in Malaysia fashion industry: a case study on fashion valet
by: Ab Llah, Nur Izzah Rahmiah, et al.
Published: (2018)

The sustainable fashion community of practice: leveraging sustainable fashion in the context of Covid-19
by: Forskitt, Rianna
Published: (2021)

Revisiting consumer brand preference sustaining strategy through co-creation corporate social responsibility in the hospitality industry / Siti Hajar Md. Jani... [et al.]
by: Md. Jani, Siti Hajar, et al.
Published: (2019)

Motivations for Chinese and Japanese Young Female Consumers to Purchase Luxury Fashion Products: A Cross-cultural Comparison
by: YU, ZEQUN
Published: (2013)

Chinese Female Consumer Motivation Towards Luxury Fashion Products Purchase : Differences between Generation Y & X
by: Zhang, Hao Ran
Published: (2014)

Corporate Sustainability in Fashion Industry
by: Yu, Dian
Published: (2017)

The Importance of Hedonism in Consumer Behaviour and Its Implications for the Affordable Fashion Apparel Industry in Poland
by: Bujok, Anna Magdalena
Published: (2007)

Generation Y consumers’ buying behaviour in fashion apparel industry: a moderation analysis
by: Valaei, Naser *, et al.
Published: (2017)

Older people’s motivations for participating in community singing in Australia
by: Lee, J., et al.
Published: (2016)

The Influence of Co-creation on Customer Experience Dimensions and Word of Mouth: An Investigation within the Restaurant Industry in China
by: Jin, Yang
Published: (2020)

Defining Fast Fashion and Exploring Consumer Generated Metaphors around Fast Fashion. A ZMET Study
by: Tseng, YI-WEI
Published: (2016)

Current Situation of International Fast Fashion Development in China and Analysis of Chinese Consumer Behavior on Fast Fashion
by: Li, Lina
Published: (2019)

Looking at luxury: consuming luxury fashion in global cities
by: Crewe, L.J., et al.
Published: (2015)

'Greening' Fashion Discourse- An Exploration of Young German Consumers
by: Fritzsche, Laura Sophie
Published: (2011)

Co-creation in living labs
by: Hagy, S., et al.
Published: (2016)

Identifying motivation factors of the participation of local community in tourism industry in National Park, Pahang, Malaysia
by: Hassan Zaki, Pakhriazad, et al.
Published: (2015)

An Investigation of Purchasing Motivations and Behaviour of Thai Generation-Y University Students towards Luxury Fashion Consumption
by: Patrungsee, Jittiporn
Published: (2016)

Luxury Fashion Consumption of Chinese Overseas Students: Motivation for Purchase
by: tang, yuxin
Published: (2016)

Synergies and Value Creation : The Perspective of Participants in Mergers and Acquisitions
by: Suleymanova, Zarina
Published: (2014)

Placing fashion: art, space, display and the building of luxury fashion markets through retail design
by: Crewe, Louise
Published: (2015)

Branding in High Fashion Industry in China
by: Shen, Ye
Published: (2007)

Customer Experience in the Fast-Fashion Industry
by: Ahmed, Lamisa
Published: (2022)

Social entrepreneurship and the motivations for social enterprise creation
by: Martinez Garza, Alejandra
Published: (2016)

A comparison framework on Islamic dress code and modest fashion in the Malaysian fashion industry
by: Kamarulzaman, Zulina, et al.
Published: (2020)

An Investigation into In-Store Customer Experience and Its Influence on Purchasing Intention of Male Chinese Luxury Fashion Consumers
by: Ma, Chaoyi
Published: (2019)

Consumer Attitudes Towards Luxury Fashion Apparel Made in Sweatshops
by: Phau, Ian, et al.
Published: (2015)

consumers’ motivations of secondhand exchanges in virtual communities: the case of Idle Fish
by: He, Han
Published: (2017)