An investigation of motivations of Consumer participation in co-creation activities through communities: A case study of the fashion industry
Purpose of study The purpose of the study is to explore and describe consumer motivation to participate in co-creation activities through online and offline communities. The fast development of technology has infused into fashion industry and increases the use of online fashion communities as a mea...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2014
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| Online Access: | https://eprints.nottingham.ac.uk/27431/ |