A Methodology To Design Product Families Through Big Data

A Methodology To Design Product Families Through Big Data

Many companies in the online market store huge data about their customers’ preferences. In the same time, there is a fierce competition between companies to attract customers by designing and offering new customer-focused product portfolios. Designing products through big data has been recently tren...

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Bibliographic Details
Main Author: Yacoub, Jamal
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2014
Online Access:https://eprints.nottingham.ac.uk/27428/

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