A Methodology To Design Product Families Through Big Data
Many companies in the online market store huge data about their customers’ preferences. In the same time, there is a fierce competition between companies to attract customers by designing and offering new customer-focused product portfolios. Designing products through big data has been recently tren...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2014
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| Online Access: | https://eprints.nottingham.ac.uk/27428/ |