The Impact of a Company’s Environmental Image on Consumer Purchasing Behaviour

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The Impact of a Company’s Environmental Image on Consumer Purchasing Behaviour

Green marketing is a relatively new field, and there are many opportunities for research especially on developing economies. This comparative study aims to investigate the impact of a company’s environmental image on consumer purchasing behavior in the United Kingdom as opposed to Malaysia. Besides...

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Bibliographic Details
Main Author:	Gunasegaran, Arvinth
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2014
Online Access:	https://eprints.nottingham.ac.uk/27422/

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