The Impact of a Company’s Environmental Image on Consumer Purchasing Behaviour
Green marketing is a relatively new field, and there are many opportunities for research especially on developing economies. This comparative study aims to investigate the impact of a company’s environmental image on consumer purchasing behavior in the United Kingdom as opposed to Malaysia. Besides...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2014
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| Online Access: | https://eprints.nottingham.ac.uk/27422/ |