The Impact of a Company’s Environmental Image on Consumer Purchasing Behaviour
Green marketing is a relatively new field, and there are many opportunities for research especially on developing economies. This comparative study aims to investigate the impact of a company’s environmental image on consumer purchasing behavior in the United Kingdom as opposed to Malaysia. Besides...
| Main Author: | |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2014
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| Online Access: | https://eprints.nottingham.ac.uk/27422/ |
| _version_ | 1848793367340646400 |
|---|---|
| author | Gunasegaran, Arvinth |
| author_facet | Gunasegaran, Arvinth |
| author_sort | Gunasegaran, Arvinth |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | Green marketing is a relatively new field, and there are many opportunities for research especially on developing economies. This comparative study aims to investigate the impact of a company’s environmental image on consumer purchasing behavior in the United Kingdom as opposed to Malaysia. Besides that, it also analyses the level of environmental awareness in these countries and the effect of greenwashing on consumer behavior. The study uses a qualitative-style semi-structured in-depth interview as the data collection method, and employs template analysis as the data analysis technique. Based on the findings, the level of environmental awareness among consumers in the UK is found to be higher than that of Malaysian consumers. Consumers from the UK also have a more positive environmental attitude and tend to buy more green products on average than Malaysian consumers. However, the findings show that most UK and Malaysian participants do not actively look for green products. Finally, it is revealed that the practice of greenwashing is very detrimental to the image of a company and should be avoided. Further to this, some managerial recommendations are also mad |
| first_indexed | 2025-11-14T18:59:10Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-27422 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:59:10Z |
| publishDate | 2014 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-274222018-01-22T12:33:32Z https://eprints.nottingham.ac.uk/27422/ The Impact of a Company’s Environmental Image on Consumer Purchasing Behaviour Gunasegaran, Arvinth Green marketing is a relatively new field, and there are many opportunities for research especially on developing economies. This comparative study aims to investigate the impact of a company’s environmental image on consumer purchasing behavior in the United Kingdom as opposed to Malaysia. Besides that, it also analyses the level of environmental awareness in these countries and the effect of greenwashing on consumer behavior. The study uses a qualitative-style semi-structured in-depth interview as the data collection method, and employs template analysis as the data analysis technique. Based on the findings, the level of environmental awareness among consumers in the UK is found to be higher than that of Malaysian consumers. Consumers from the UK also have a more positive environmental attitude and tend to buy more green products on average than Malaysian consumers. However, the findings show that most UK and Malaysian participants do not actively look for green products. Finally, it is revealed that the practice of greenwashing is very detrimental to the image of a company and should be avoided. Further to this, some managerial recommendations are also mad 2014-09-18 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/27422/1/Dissertation_Final.pdf Gunasegaran, Arvinth (2014) The Impact of a Company’s Environmental Image on Consumer Purchasing Behaviour. [Dissertation (University of Nottingham only)] (Unpublished) |
| spellingShingle | Gunasegaran, Arvinth The Impact of a Company’s Environmental Image on Consumer Purchasing Behaviour |
| title | The Impact of a Company’s Environmental Image on Consumer Purchasing Behaviour |
| title_full | The Impact of a Company’s Environmental Image on Consumer Purchasing Behaviour |
| title_fullStr | The Impact of a Company’s Environmental Image on Consumer Purchasing Behaviour |
| title_full_unstemmed | The Impact of a Company’s Environmental Image on Consumer Purchasing Behaviour |
| title_short | The Impact of a Company’s Environmental Image on Consumer Purchasing Behaviour |
| title_sort | impact of a company’s environmental image on consumer purchasing behaviour |
| url | https://eprints.nottingham.ac.uk/27422/ |